SEO Offpage | Offsite Optimization
By
TheBloggerTips on
February 18th, 2008
Offpage or offsite optimization defined as any techniques used to optimize the website without modifying the code on the pages. In another word is to improve your SEO rank and increase traffic to your website. In order to increase the traffic, you need to get more popular websites to link to you. Offsite optimization is a process that happens outside of the website.
Offpage factors are as important as the onpage factors while analyzing competition to enable a successful SEO campaign. The offsite factor can be termed as external factors that affect SEO and these factors include incoming links, page rank etc. Search engines rely heavily on linking as part of their algorithms. Hyperlinks are the most important aspect of off-site optimization. They are techniques you can use to help improve your Search Engine rankings but is done off your site. For Google, offpage optimization has became more important as they place a lot of emphasis and relevance on links. Links from other websites to yours or Backlinks or inbound Links. Links with anchor text (or keyword phases) from other websites to yours and getting others to link to you with the proper anchor text. Links are important because they provide a way for the search engines spider bots to find your site.
The more links you have pointing to your site, the more important the search engines rate your site. Anchor text provides a way to rate the keywords for your site. And more links with anchor text to your site, the more important the Search Engine rate your site for those keywords.
You should start off with a link building campaign as follows:-
1. Link Exchanges
Link with other websites preferably with related sites. They are two-way (they link to you and you link back) links. You can email webmasters and request a link exchange with the proper anchor text. Link exchanges can be very effective if done with sites of the same topic. Exchange links from other well page ranked and relevant web sites. Always believe in quality link exchange not it quantity link exchange. Beware of who you link to. Linking to “bad” sites can get you into trouble with Search Engines and even get you banned.
2. Article submission
Submit articles you have written to article directories. Usually they have an author’s bio, where you can place your site’s URL with the appropriate anchor text. Writing articles can help improve your reputation in your field of interest as well. Your readers may think that you are an “expert” in certain topics.
3. Directory Submission
Submit your site to various directories. There are free and paid directories. It would be advisable to submit your directories to free directories(especially DMOZ) and choose which paid directories you would like to submit to. It’s hard to say which paid directory is best, so use your common sense if you want to do paid inclusion. Please avoid link farms (directories with tons and tons of links in their categories and subcategories) because they don’t work to your advanatage and a lot of them have already been blacklisted or devalued by Search Engines.
4. Forum Participation
Some forum allow you to place signatures links and anchor text to your site. If you are posting in a forum related to your site, you can get better results in your rankings from these postings. You may also leave your comments with site URL in google chat forum. However, there are some forums which have the nofollow tag which tells Search Engines not to follow the link.
5. Blogging
Create blogs for increase web presence and link popularity of web site. Update the blog regulary with some quality articles. Nowadays everyone likes to leave comments in blogs. You can do it as well and add your link with the comment. However remember not to spam the blog sites, if you add a comment make sure that comment related to the topic. It is also wise to post in blogs which you have some knowledge about.
6. Purchase links
This method is a bit like a paid directory, pay other webmasters to link to you. You get a link or links with a proper anchor text. There have been reports that some Search Engine devalues such a technique, but it is difficult for Search Engines to know whether that link is a legitimate link or a purchased link. If you want to do so, you may buy links directly from other websites than through a “links broker”. You can do this by directly contacting the webmaster and negotiating a price and where your link will be placed. The placement of your link is important as you do not want your link to be in very last page of the site. For your link to have maximum exposure, it would be best to be in the first page or homepage and to reduce the spammy effect.
7. Press Releases
It an effective way to increase the web site traffic and leads. There are a lot of websites who offer free press release submission, submit news articles and PR Press release distribution service, total free of charge without login before submission.
8. Social bookmarking
Signup the social bookmarking such as stumbleupon, facebook, myspace and etc to get explosure of your brandname and websites.
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February 18th, 2008 at 5:01 pm
[...] unknown wrote an interesting post today onHere’s a quick excerptOffpage or offsite optimization defined as any techniques used to optimize the website without modifying the code on the pages. In another word is to improve your SEO rank and increase traffic to… [[ This is a content summary only. … [...]
February 27th, 2008 at 11:57 pm
[...] Reciprocal linking is often used by new or small sites as an inexpensive way to increase site traffic and link popularity. Anyway, this is a time consuming process to locate quality websites with a similar topic as yours. However, reciprocal links exchange is considered the most effective way to increase link popularity. The related terms is deep linking, inbound link, link popularity, outbound link, link swaps, link exchanges and link partners. The reciprocal link strategy is one of the SEO offpage or onsite optimization. [...]